Search engine optimization is the process of improving your website’s visibility in search engines. Getting your pages to appear high on search results can lead to more organic traffic.
SEO involves creating content that is relevant to users’ search queries, and optimizing it for the right keywords. It can also include evaluating competitors’ top performing keywords, which can give you inspiration for your own strategy.
BigCommerce has a wide range of built-in SEO features that are worth taking advantage of. These features can help you improve your search engine rankings and drive more traffic to your online store.
One feature that is particularly useful for SEO is the support for rich snippets. Using these on your product pages will ensure that users are given instant access to relevant information about your products.
Another useful BigCommerce app is Yotpo, which allows you to collect customer feedback to build trust and social proof. The tool lets you create review requests, track responses and showcase the best feedback on your website.
The app also includes a social curation tool that helps you find and showcase the finest user-generated content on your brand’s social media profiles.
Alloy Automation is an automation platform that completes tedious daily tasks on your BigCommerce store for you, freeing up time for you and your team to focus on the more important things. It automates shipping, order fulfillment, customer service and marketing so you can focus on growing your business. It comes with over 100 workflows designed by superusers and partners to make sure your BigCommerce store runs smoothly.
Snapchat is one of the fastest-growing social media platforms and offers businesses a unique opportunity to connect with a younger demographic. It’s a great way to reach consumers who are more resistant to traditional advertising techniques and create an intimate experience between brands and their customers.
There are a variety of ways to get started using Snapchat for your business, including creating sponsored filters, running user-generated content campaigns and using the platform’s audience insights. The key to success on Snapchat is making sure your marketing efforts are relevant and engaging for the audience.
A popular way to use Snapchat is through geofilters, which are overlays that tell where users are based on their location. These filters are specialized for different areas and can feature something significant, like a specific restaurant or event that is associated with that location.
Another effective way to use Snapchat is through Snap stories, which allow users to interact with a brand in real time. With this feature, businesses can share behind-the-scenes footage, offer sneak peeks of upcoming products, and run user-generated content campaigns that are designed to foster loyalty.
To be successful on Snapchat, companies need to be able to create engaging content that keeps up with modern trends. This includes using new lingo and keeping the content updated with popular in-app tools like Bitmojis and filters.
If you own a travel website, you should consider integrating Skyscanner Flight API to help your readers find flights and hotels. This can save you a lot of money and time because it can help you recommend flights and hotels that meet your users’ preferences and budget.
Skyscanner Flight API is a RESTful flight search engine that provides a range of data for software developers to use in their applications. It includes flight details, prices, airport information and more. It can also be used to build a website or app with advanced search options and fast response times.
As a result, Skyscanner has become one of the world’s most popular flight aggregators and metasearch engines. It’s also an influential platform for hotels, helping them showcase their facilities to potential customers.
The Order of Code (OoC) team helped Skyscanner with a news site, reach feature widgets, a CMS, mobile application testing, web scraping, SEO, website localisation and automatic advert generation.
To improve the ranking of Skyscanner’s pages and drive consistent organic traffic, OoC implemented seo group buy strategy for their websites. It involved implementing a new algorithm for building a webpage hierarchy that was specifically designed for each market in which the company operated.